Privacy Policy

Privacy Policy

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service, and informs you of your privacy rights and how the law protects you, in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR").By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions and Interpretation

The terms used in this Privacy Policy have the meanings defined below, regardless of whether they appear in singular or plural.

Account: A unique account created for you to access our Service.

Company ("we", "us", "our"): Optimised Estimates.

Cookies: Small files placed on your device by a website, including tracking cookies used for analytics, personalization, and marketing.

Country: United Kingdom.

Device: Any device capable of accessing the Service.

Personal Data: Any information relating to an identified or identifiable individual.

Service: The website and services offered at www.optestimates.com.

Service Provider: Third-party vendors who process data on our behalf.

Usage Data: Data collected automatically from use of the Service.

You: The individual accessing or using the Service.

2. Lawful Basis for Processing Data

We process Personal Data on the following legal bases under GDPR:

Consent: When you provide explicit permission (e.g. newsletter sign-up).

Contract: When processing is necessary for performance of a contract.

Legal obligation: For compliance with applicable laws.

Legitimate interest: For B2B marketing, improving our service, preventing fraud, and ensuring IT security, provided your rights do not override our interests.

3. Types of Data Collected

Personal Data:

Name, email, phone number, address, city, postal code.

Professional contact data for B2B purposes (via tools like Outscraper).

Usage Data:

IP address, browser version, device type, pages visited, session duration.

Tracking Technologies:

Cookies (essential, functional, analytics, marketing).Web beacons and tags.

4. How We Use Your Data

We use your Personal Data to:

Provide and maintain the Service.

Manage your account.

Deliver contracted services.

Contact you for service updates, support, or marketing (where allowed).

Conduct analysis and improve the platform.Detect, prevent and address technical issues or misuse.

Comply with legal obligations.

5. Your GDPR Rights

Under GDPR, you have the right to:

-Access your data

-Rectify inaccurate data

-Erase your data (“right to be forgotten”)

-Restrict processing

-Object to processing (including for direct marketing)

-Data portability

-Withdraw consent at any time

-Lodge a complaint with a supervisory authority

-You may exercise your rights by contacting us at: [email protected]

6. Data Retention

We retain data only for as long as necessary:

Account and service records: up to 7 years after last use.

Marketing data: until unsubscribed or consent withdrawn.

Cookie and usage data: per cookie settings and analytics policy.

7. Sharing Your DataWe may share your data with:

-Service Providers (e.g. GoHighLevel, Outscraper, Google Workspace, Zoom)

-Business partners and affiliates under DPA agreements

-Public authorities where legally required

-We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law.8. International Data Transfers

-Your data may be transferred and stored outside of the EEA. When this happens, we ensure:

-Adequate legal mechanisms such as Standard Contractual Clauses (SCCs)

-Data encryption and minimized sharing

9. Data Security

We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of your data. Measures include:

Encryption (at rest and in transit)

Secure hosting environments

Access controls and monitoring

10. Children’s Privacy

Our Service is not intended for individuals under the age of 13. We do not knowingly collect Personal Data from children. If you believe a child has provided us with data, contact us immediately.

11. Third-party Links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of such websites.

12. Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page and, where appropriate, notified via email.

13. Contact Us

If you have questions or requests about this Privacy Policy or your Personal Data, you may contact us:

Website: www.optestimates.comEmail: [email protected] or [email protected]